For busy Kiwi small businesses
Your week of posts, sorted by Monday.
Waffilo writes your social posts for the week. Each one is made for its platform, with a new image in your style and what's on in your town. You check them over on Monday, tap approve, and they go out on time.
14 days free, no card needed. Then NZ$29 a month incl. GST, our launch special. Cancel any time.
tuistreetbakery
7am and the sourdough's out. Who's getting the seeded one? #christchurch #nzfood
Your week's sorted, Tūī Street Bakery.
This week near you
Sat: Black Ferns v France at Te Kaha. Friday's post has a pre-match pie deal.
50-second tour
See a week with Waffilo.
Sample business, for illustration.
You know you should be posting. You just never get round to it.
Monday's flat out. By Wednesday it's slipped. By Friday you're staring at an empty caption box, wondering what to say this week.
So the page goes quiet for a month. Then you post three times in one day and feel guilty again.
Writing posts was never meant to be your second job.
How it works
Set it up once. Then it turns up every week.
Paste your website
Waffilo reads it and drafts your brand profile: what you do, who your customers are, how you sound, and anything you never want mentioned. Fix whatever it got wrong. No website? Fill it in yourself in a couple of minutes.
Pick your days and platforms
3, 5 or 7 posts a week, at times that suit you. Connect Facebook, Instagram, Google Business, TikTok, LinkedIn and YouTube through their own sign-in screens.
Sunday night, your week gets drafted
Each idea goes to the platforms it suits, written for each one: chatty on Facebook, short and punchy on TikTok, a bit more polished on LinkedIn. Each gets a new photo made for it, and it knows what's on in your town.
Monday 8am, tap approve
One tap from the email, or open the app to tweak anything. Each platform goes out at its own best time.
You stay in control
You choose what goes out.
Approve each post, or switch on Autopilot and let it run.
You approve first
Posts only go out once you've said yes. Prefer hands-off? Turn on Autopilot. We still email you the week first.
Change anything
Edit the words, ask for a rewrite, swap the image, use your own photo or clip, or leave a platform off a post.
No passwords
You connect through each platform's official sign-in. We never see your password, and you can disconnect any time.
Results
See what's working, and get more of it.
Waffilo shows your reach and interactions over the last four weeks, and your best post. Next week's drafts lean towards the kind of posts that did well.
Comments land in one list too. Waffilo suggests a reply in your voice, you change it if you like and tap send. Hide the spam without opening four apps.
Pricing
One plan. One price.
Waffilo
Launch specialNZ$29 a month
Including GST. No contract.
- 3, 5 or 7 posts a week, each written for its platform
- A new image for every post, or swap in your own
- Heads-up on what's on near you
- Monday email with one-tap approve
- Comments and results in one place
14 days free, no card needed. Cancel any time.
One brand per account. Running two businesses? Each one gets its own account.
How it compares
How it stacks up against what you're doing now
There are good options out there. Here's an honest look at the usual ones.
Swipe across to compare.
| Doing it yourself (incl. Meta Business Suite) | Scheduling tools (Buffer, Later and similar) | Freelancer or agency | Waffilo | |
|---|---|---|---|---|
| Who comes up with the ideas | You | You | Them | Waffilo drafts, you approve |
| Who writes the captions | You | You (AI help if you ask) | Them | Waffilo, one per platform |
| TikTok and LinkedIn | Not in Meta Business Suite | Usually | Usually | Yes |
| Knows what's on locally | You | You | Sometimes | Holidays and big local events |
| Replies to comments | You, app by app | Sometimes, on higher plans | Often included | One list, suggested replies |
| Ads and strategy | You | You | Often included | Not included |
| Typical cost | Free | Free to about NZ$50 a month | From about NZ$500 a month | NZ$29 a month incl. GST (launch special) |
Approximate prices, checked October 2026. Most scheduling tools charge in US dollars plus tax.
Happy writing your own posts? Meta Business Suite is free and does the job. Waffilo is for when the writing is the bit that never happens.
FAQ
Questions people ask
Will the posts sound like a robot wrote them?
They start from your own website and a brand profile you've checked, so they talk about your actual business in your tone. You can edit anything, ask for a rewrite, and use your own photos. Real photos of your place and your people make the biggest difference.
Can it post something without me knowing?
Not unless you turn on Autopilot. By default every post waits for your approval. With Autopilot on, we still email you the week before anything goes out.
Do I need to give you my Facebook or Instagram password?
No. You connect through each platform's own sign-in screen and choose which page Waffilo can post to. We never see your password. You can disconnect from Waffilo, or from your Facebook, Instagram or LinkedIn settings.
Which platforms does it work with?
Facebook Pages, Instagram, Google Business Profile, TikTok, LinkedIn and YouTube (Shorts, from your video clips). On Google Business we also ask about your hours before each public holiday, and nothing changes unless you answer. Each one gets its own version of a post, written for that platform, and not every idea goes everywhere. Instagram needs to be a Business or Creator account, which is free to switch to in the Instagram app.
Can I post videos?
Yes. Add short clips from your phone (3 to 90 seconds) and Waffilo builds posts around them, going out as Instagram and Facebook Reels, TikTok videos and YouTube Shorts.
How does it know what's on near me?
Tell it your town. Waffilo checks public holidays (including your anniversary day), school holidays and, in Auckland, Christchurch and Wellington, big local events like games, concerts and cruise ship days. When something matters to your business, your posts mention it and Monday's email gives you a heads-up.
What if I don't like a post?
Edit it, rewrite it (up to 3 times per post), swap the image, or leave it unapproved and it won't go out.
Do I have to use AI images?
No. Each post starts with a new image made in your style, and you can swap in your own photo or clip on any post. Waffilo doesn't reuse pictures from your website or old posts, so your feed doesn't repeat itself.
I already use Meta Business Suite. Why would I need this?
Meta Business Suite is good for scheduling Facebook and Instagram, but you still have to come up with and write every post. Waffilo does the drafting each week, adds TikTok and LinkedIn, and shows you what's working.
What happens to my information?
We use it to run your account and write your posts. We never sell it. Our privacy page lists what we collect and who helps us process it, in plain English.
How does the free trial work?
You get 14 days to try everything, and you don't need a card to start. After that it's NZ$29 a month including GST, our launch special.
What if I forget to approve?
You get one friendly reminder on Wednesday. Anything you haven't approved doesn't go out.
Can I cancel?
Yes, any time from your Account page. You keep access until the end of the month you've paid for.
Can I use it for more than one business?
One brand per account. For a second business, set up a second account.
Who's behind Waffilo?
Waffilo is made in New Zealand by Duncan Crawford and the Prompt6 team. Questions? Email duncan@waffilo.com and you'll get a real person.
Next Monday, your week could already be sorted.
Paste your website, pick your days, and let the first week of drafts land in your inbox.
Start free trial14 days free, no card needed. Then NZ$29 a month incl. GST, our launch special. Cancel any time.